The founder brand
YOUR OBSESSION worthy brand identity
i double dog dare you to go all in on your dreams
CREATIVE, BESPOKE BRAND-BUILDING FOR FUTURE-FOCUSED FOUNDERS
It’s not just a brand, it’s a brand world.
Ever noticed that your favourite brands have a fanbase instead of followers? They’re not commenting “I love your primary logo.” They’re actively rooting for the success of the brand, sharing it with the people in their lives, and shaping the brand’s culture. That’s the Founder Brand difference—it’s not just about finding the most aesthetically pleasing colours, fonts, and logos. It’s about crafting an engaging, exciting, perfectly at-home atmosphere for your people.
I OBSESS OVER WHO YOU ARE, WHAT INSPIRES YOU, AND WHAT SETS YOUR SOUL ON FIRE.
I BUILD AN ATMOSPHERE THAT FEELS LIKE HOME FOR YOUR AUDIENCE.
I CREATE RIDICULOUSLY ADDICTING VISUALS THAT EVOKE REAL, HUMAN EMOTION.
THE WORKS
When you're ready to make big moves
✸ Creative brainstorm session
✸ Creative direction moodboards
✸ Font suite
✸ Colour palette
✸ Logo suite: primary, alternative, and submark
✸ Custom-created brand elements
✸ Brand shoot direction
✸ Stock image curation
✸ Social media corner
✸ Brand guidelines
Includes:
2 weeks
investment - 3800 USD
THE Mini
WHEN YOU WANT TO START out strong
✸ Creative brainstorm session
✸ Creative direction moodboard
✸ Font suite
✸ Colour Palette
✸ Logo suite: primary and submark
✸ Brand guidelines
2 weeks
investment - 2800 USD
Includes:
Need in-depth brand strategy to keep the inspiration flowing & the visuals on-point?
Ask me about adding brand strategy to your package! So you can have the foundations, landscape, identity, and marketing strategy you need to feel confident in your ability to smash it out of the park with every move you make.
ARE YOU A CPG FOOD & BEV BRAND?
Need in-depth brand strategy to keep the inspiration flowing & the visuals on-point?
Ask me about adding brand strategy to your package! So you can have the foundations, landscape, identity, and marketing strategy you need to feel confident in your ability to smash it out of the park with every move you make.
ARE YOU A CPG FOOD & BEV BRAND?
We love collaborating with Kelly Bennett for brand strategy , you should totally check her out!
Meet Kelly
I’ve built 40+ Founder Brands and counting.
Fancy joining the list?
the process
I developed The Founder Brand to be collaborative, focused, exploratory, and most importantly—fun. Just because branding is serious business doesn’t mean we have to be serious while getting down to business.
"Izzy is someone that just gets it. I knew I wanted to work with Izzy for ages, I was just waiting for the right time. I was drawn to not only her vibrant designs and clever illustrations but also to the feeling I got when I looked at the designs. Izzy really does create brand worlds, ones you want to step into eagerly and explore with wide eyes. I was so excited when I finally reached out to Izzy because I knew what she created was going to be 'it'. And let me tell you, was I right. To this day, I still go back to my concept briefs to look over the mood boards, with one in particular making me smile from ear to ear; it's currently also my desktop background to remind me of the brand I'm stepping into."
"Working with Izzy on my personal brand was an absolute dream come true! From the very first brainstorming session, she just got me—like, really got me. She managed to take all the chaotic passion I have for community building and translate it into a beautiful, cohesive brand that feels like an extension of who I am.
But what truly blew me away was how she took my love for farmers markets and wove it into the fabric of the brand in such a meaningful way. She turned my weekly trips to the market into a design philosophy. My personal brand is not just a place for people to learn about my work; it’s a space that radiates everything I care about—connection, freelance community and me at my core."
Hey, I'm Izzy...
Most people aren’t bold enough to speak their dreams out loud, but you are NOT most people. After all, someone is going to make it, so why not let it be you? Every ambitious founder needs a creative counterpart who just gets it, and if you’re a creative business owner who wants to create an intentional, inviting, and fun space for your audience, I might be exactly what you’re looking for.
I’m Izzy and I’m the founder’s biggest fan. I have a serious soft spot for anyone who is bold enough to speak their dreams out loud and work their tail off to make it their reality. To the point where I’ve dedicated all of my work to doing your work justice. If you’re a dreamer, a bootstrapper, a creative, or someone chasing after their biggest goals, you’re my people. I can’t wait to support you.
When When it comes to chasing your dreams, I’m running alongside you.
My favorite partners in crime
