Creating Will Degraw’s brand was an exercise in crafting nostalgia and warmth, blending creativity with an elevated artistic touch. From the outset, the goal was to design a brand that felt inviting and personal, echoing Will’s commitment to his craft. Custom illustrated postcards were created for each wedding, paying homage to his dedication to the personalized touch. His own handwriting was woven into the design, adding authenticity and depth to the brand’s identity, making it unmistakably his own.